Navigating the Online Video Landscape

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • Understand the difference between Free Video Tools and Online Video Platforms
  • Learn how video can boost your demand generation, account based marketing (ABM) and customer marketing campaigns
  • See social video best practices for real business results on Facebook, Twitter, and YouTube
  • Get tactical tips and tricks to get moving and gain quick momentum with your social video strategy

Video is becoming one of the most popular tools in the marketer’s toolbox. From YouTube channels to video on web pages to video email, marketers realize the benefits that video brings to awareness, conversion and retention.

With the explosion of social channels, video now plays an even bigger role on social media platforms such as Facebook, Twitter, and, of course, YouTube. Chris Bondhus, Sr. Director of Demand Gen at Brightcove, will help you navigate the online video landscape and introduce you to social video!

BONUS: All attendees will receive a free copy of The Forrester Wave™ 2016 Online Video Platforms For Sales and Marketing Q4 2016!

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