Naughty or Nice: Quick Wins for Holiday Email ROI

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​Make the connection between content and consumer psychology
  • Explore ways to diversify messages and keep subscribers engaged
  • Learn how testing strategies can improve subscriber processing and click-through
  • Tackle the most common holiday tactics that destroy deliverability and damage ROI 
  • Uncover ways to reverse negative inbox placement trends during this critical timeframe

With holiday marketing already upon us, minor missteps in email strategy and content can make or break Q4 performance and impact your start of the new year. 

Join Return Path and the AMA on Wednesday, November 1st to tackle easy, actionable ways to fine-tune your existing email program and avoid common holiday pitfalls. Designed with a range of marketers in mind, from high-volume retail senders that live for Black Friday to those with a less critical Q4, these strategies can help ensure that the last months of the year are a success. 

Whether you’ve already mapped out your holiday strategy or are looking for last minute ideas to rev performance, Return Path’s Email Strategists will cover easy to implement concepts that increase engagement and inbox placement when it counts most.


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