Missing Customer Evidence? Practical Advice for Filling in 3 Key Gaps

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • Use customer feedback to  to generate case studies, infographics, and reports
  • Empower teams across your organization to successfully leverage automated content
  • Ramp up content production, just like CA Technologies

The product marketing team at CA Technologies knew their content library was missing some key pieces–so they turned to content automation to fill in the gaps with customer quotes, statistical evidence, and product-specific case studies. 

Join us for our webinar, "Missing customer evidence? Practical advice for filling in the gaps," to see how CA Technologies’ Vice President of Solution & Product Marketing, Bill Talbot, used customer evidence to supercharge their content marketing output and get critical customer feedback in the hands of product marketing.

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