Mind-Blowing Innovation in the Inbox Informed by Audience Data Insights

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Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • Know when/how to be open to change 
  • Know how to navigate product options
  • How to use the IBM Marketing Cloud product to solve data problems, especially when dealing with multiple data sources
  • How to turn data insights into unique and innovative approaches in the email channel 

As an agency working with large consumer-facing brands, eROI is often tasked with assessing, and solving for, customer data challenges. Furthermore, their aim is to be able to translate data into innovative and compelling email concepts. Their partnerships with Taco Bell and IBM Marketing Cloud has allowed them the opportunity to do both.

In this webinar, Ryan Buchanan will focus on takeaways and recommendations for both agency and in-house marketing teams, business owners and finally, IBM Marketing Cloud users of all levels.

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