AMA Member-Only Webcast: Inspiring 'Next Practices'

Member Only
AMA member only webcasts
Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

Hear about the Next AMA’s 

  • intellectual agenda
  • pledge to service leadership
  • community advantage

Best practices are an effective and efficient means of generating improvement within an organization—and, yes, mitigating risk—but only ‘next practices’ can set an enterprise apart from its competition and deliver sustained outperformance.

Every enterprise needs an optimal blend of best versus next practices that reflects its profile for growth, risk and innovation. 

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