Maximizing Lead Gen: Why B2B Webinars Earn High Grades in Marketing Playbook

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​Learn about the increasing use and success of marketing webinars
  • Get tips on improving your lead generation programs
  • Hear about how webinars can represent each stage of the buying cycle
  • Discover trends in content distribution to maximize exposure and influence 

Forward-thinking lead generation is critical to any business in the 2017 market. Given the variety of digital campaign options, capitalizing on trends within the buying cycle is always top of mind. In partnership with Ascend2, ReadyTalk recently completed a research survey entitled B2B Content Marketing and Distribution.

Please join us as we share this report on effective ways to convert leads with a high-impact webinar program.


Become a Member
Access our innovative members-only resources and tools to further your marketing practice.