Marketing Analytics: Are You Really Onboard

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • Learn how the customer journey is understood and viewed by successful marketers.
  • See how in-tune marketers optimize their efforts with data.
  • Learn how embracing metrics allows marketers to use it to their advantage.

Customer journeys have become extremely complicated. Today’s top-performing marketers understand these journeys, and have learned to identify, track, and act on metrics that help them optimize their corresponding marketing efforts. 

Join Dan Roden, Sr. Director of Domo, as he shares use cases of marketers that have embraced analytics, and have experienced extraordinary results.​

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