Making Marketing Human Again

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​How to tell brand stories that resonate with customers at every touchpoint
  • Simple ways to power customer-obsessed marketing
  • New challenges facing marketers and how to overcome them

We live in a world of entitled consumers – they use more devices than ever, they have more choices than ever, and they have more power than ever. Brands are in a war for consumer attention and interest, and doing things the same old way just isn’t good enough anymore. Cross-channel marketing is a great step, but brands must go further; they must understand the human on the other side of the screen in a multi-dimensional way. They must tell stories that resonate at every moment in a consumer’s purchase journey, from acquisition through to retention.

How to do it? Make customer obsession the center of their operating model – from data to connected technology to smart, thoughtful personalization – this webinar will paint a picture of today’s modern consumer and offer practical advice on how to move from “data-driven marketing” to “customer-obsessed marketing.”

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