Level Up in 2018 with a Documented Content Strategy!

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​Create personalized content experiences using buyer personasWrite powerful creative briefs

  • Put in place automated workflows (to get your team running like clockwork)

  • Prove content marketing return on investment


Most marketers do not have a documented content marketing strategy in place. But according to CMI/MarketingProfs research, marketers with a properly documented strategy are more effective, less overwhelmed, and able to justify a higher percentage of their marketing budget to be spent on content.

The barrier for most marketers when thinking about creating a documented strategy, is that it can seem like a ‘make work’ project, when they have so many other tasks on their plate.

Join Mintent and Kelly Hungerford, renowned content marketing consultant and public speaker, for this free, hands-on webinar that will make it easy. You’ll walk away with the tools you need to create your own, documented content marketing strategy right away.


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