Leads gone cold? 3 ways to win them back with targeted content

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​Repurpose one topic into many content pieces
  • Leverage targeted content marketing campaigns across channels
  • Tailor your content and message to buyer stage

Customizing content can sound overwhelming. Who has the time to create a unique piece of content for every customer segment? Not to worry—in our webinar, Leads gone cold? 3 ways to win them back with targeted content, you’ll learn simple tricks to tackle targeted content with ease.

We’ll dive into the step-by-steps of matching content to the lead lifecycle, show how using the wrong content can do more harm than good, and offer up 3 useful tips you can start using today to increase the impact of your marketing campaigns.

Plus, stick around for a free content toolkit that includes a content mapping template, a comprehensive eGuide and other helpful resources.



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