Know Your Persona's Entire Buying Experience to Unlock Marketing ROI

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • How to create buyer personas (you’ll also receive a best practices example persona)
  • Why you need far fewer personas than you think
  • How to leverage your buyer personas for high ROI sales and marketing engagement


Understanding your customers is an integral part of your content marketing success: "63% of consumers say that they would think more positively about a brand if it gave them content that was more valuable, interesting, or relevant." (Rapt Media).

Today’s buyers are avoiding content that doesn’t concisely address their questions, attitudes, objections and decision criteria. Marketers are realizing that it isn’t enough to rely on internal resources to profile their buyer or journey. It’s time to know exactly what prospective customers are thinking and doing throughout their buying experience.

Join Mintent and Adele Revella, renowned author, thought leader, and CEO of Buyer Persona Institute, for this free webinar which will show you how to gain insight into what matters to real buyers. With her unique approach, you’ll have the knowledge you need to align your marketing decisions — from positioning and messaging through content marketing and sales enablement – with your buyer’s most essential expectations.

Upon registration, you'll be entered to win a copy of Adele's book "Buyer Personas", a Fortune Magazine Top 5 Business Book!

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