Know Your Customers, They Will Listen: Conversations that Convert

 
Date: 2/21/2018 12:00 PM CST

Presented by: American Marketing Association
 
 

Key Takeaways
  • ​Why traditional marketing creates fragmented conversations, and why marketers must adopt future-looking technology now to avoid falling behind

  • How advanced CDPs like Lytics’ unify data from dozens of sources to build dynamic customer profiles in real time -- so you truly understand your “tribe” on an individual level

  • How to create compelling, authentic 1:1 experiences that inspire customer loyalty and boost ROI exponentially

 


Marketing dollars just don’t go as far as they used to. Customers are barraged by advertising everywhere, and they have their blinders up. But when a brand really knows its tribe – truly understands each customer as a human being – something incredible happens. Marketing becomes a two-way conversation: an individualized, relevant experience that delights the customer and engenders deep brand loyalty.

But how can you automate at scale the ability to interact with individual customers in a completely 1:1 way – understanding the customer’s “why” -- without hiring a team of expert data scientists?

The key to the future of marketing lies in technology that ties all of your tools and data together, unifying this disparate information into a coherent and actionable profile. Customer data platforms (CDPs) make personalized marketing possible, orchestrating data from dozens of sources to build rich customer profiles that brands can leverage to create truly individualized experiences.

 

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.