Killer Content: Creating Content that Actually Drives Engagement & Results

 
Date: 6/21/2018 12:00 PM CST

Presented by: American Marketing Association
 
 

Key Takeaways

  • ​Out-of-the-box ways to create more interactive, dynamic content that moves the needle on customer engagement 
  • Three quick steps to strategically align your content to your broader marketing strategy 
  • How to show ROI and drive home bottom line results with content
  • How to sell-in content investment to your CMO ​


It’s no secret by now that content marketing – whether on the consumer or B2B side – can be a valuable tool in any marketer’s toolkit. It can create a deeper relationship with your customers and prospects and make the difference between an engaged, captive audience and a passive, brand agnostic audience. But, even though we know it’s critical, it can still be hard to crack the content code and show ROI. Join our webinar and hear from a few rock stars who know how to drive real business results with their killer content. ​


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