Killer Content: Creating Content that Actually Drives Engagement & Results

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • ​Out-of-the-box ways to create more interactive, dynamic content that moves the needle on customer engagement 
  • Three quick steps to strategically align your content to your broader marketing strategy 
  • How to show ROI and drive home bottom line results with content
  • How to sell-in content investment to your CMO ​

It’s no secret by now that content marketing – whether on the consumer or B2B side – can be a valuable tool in any marketer’s toolkit. It can create a deeper relationship with your customers and prospects and make the difference between an engaged, captive audience and a passive, brand agnostic audience. But, even though we know it’s critical, it can still be hard to crack the content code and show ROI. Join our webinar and hear from a few rock stars who know how to drive real business results with their killer content. ​

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.