Introduction to Adaptive Content: The Omnichannel Personalized Content Strategy You Need To Implement

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​Get the ins and outs of adaptive content
  • Learn how to design content that increases return on investment
  • How to prepare your teams on balancing quality while delivering data driven messages

As channels proliferate, the challenge of building a cohesive, consistent, and evolving conversation – the kind that builds strong relationships with consumers and users – gets much harder.

Adaptive content is a content strategy technique designed to support meaningful, personalized interactions across all channels. It is content that is conceived, planned and developed around the customers: their context, their mood, their goals. This definition isn't device- (or even technology-) specific. It’s a new and strategic and structured way of designing content that vastly increases return on investment, longevity of evergreen assets, and prepares teams for the balancing act of maintaining quality while delivering contextual, data-driven messages across all customer touch-points.

Join us to see examples and get your to-do list for looking great, no matter how many plates your team has spinning.

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