Influencer Marketing- It's More Than Just Driving Traffic

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​Influencer marketing is maturing as a business practice and is moving from B2C into B2B
  • Influencers see things first–engaging them means you see things early
  • Brands today must talk about more than themselves, influencers can show you what will work

This session with Sprinklr’s Marshall Kirkpatrick, Influencer Marketing Expert, will explore how brands can build a demand generation feedback loop through influencer listening. The smartest brands use influencer engagement to capture insights, relevance, and foresight into their industry.

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