How Top Brands are Winning in the Inbox

 
Date: On Demand CST

Presented by: American Marketing Association
 
 

Key Takeaways
  • ​Discover how four leading brands across four different industries are looking at email marketing
  • Learn real-world best practices for maximizing inbox placement and increasing subscriber engagement, especially during seasonal spikes
  • See how leading industries stack up against  key deliverability metrics and how trends are changing year to year
  • Better understand the strategies and data needed improve your email program and increase email ROI



Join this webcast to learn how marketing teams at DonorsChoose.org, Morningstar Inc., Signature Travel Network, and Sling TV are maximizing deliverability to improve email program success.
 
Whether you’re a small business in the beginning stages of an email marketing program or a global retailer delivering millions of emails each month, reaching the inbox (especially at Gmail!) is more important than ever. 
 
Throughout this presentation, we will highlight deliverability strategies across four leading industries, each resulting in increased subscriber engagement and a positive impact to ROI.
 
Additionally, in alignment with our second annual benchmark report, the Hidden Metrics of Email Deliverability, Sr. Director of Research, Tom Sather, will discuss industry-specific benchmarks and hidden deliverability metrics that can help you drive inbox placement and evaluate your email program against the competition.

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