Featured Replay: How to Use Social Insights to Build a Content Strategy

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​The five steps to creating a winning content marketing strategy
  • The best practices to employ for each step of your content marketing strategy
  • Explore our findings about our target audience, should this be applicable to you, too
  • Content marketing ideas to get you started

What if your strategy could be more than an updated version of last year’s. What if it could be built with insights culled from a holistic view of your audience; a rich data set that’s a like a veritable crystal ball illuminating the most relevant topics, time of day and even type of content that engages your audience. We figured out how. Now we want to share it with you.


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