How to Use Data, Find Patterns and Improve Marketing Decisions

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • ​​Learn which data and techniques to use to strengthen your marketing strategies
  • The role IBM Watson Analytics can play in helping business users find insights in their data

As new technologies have increased the ability to create and collect data, organizations are now presented with immense opportunities. 

By utilizing data and analytics, organizations can make strategic business decisions with more confidence. A deeper understanding of customers, their buying patterns and preferences, will improve marketing strategies, therefore increasing sales, revenue and profit. 

In this webinar, hear from Dr. Girish Punj, Professor of Marketing & Ackerman Scholar at the University of Connecticut School of Business, Storrs. Drawing on concepts and theories from marketing and business intelligence, Dr. Punj will discuss how to analyze and understand data and find patterns that have actionable marketing value. 

Learn from Stephen Archut, Product Marketing Manager, how IBM Watson Analytics puts analyzing data into the hands of more business users and gives them the ability to find insights in their data that they can use to improve their decision making – without relying on the professional analyst all the time. 

After attending this webinar you’ll have a better sense of what data and techniques to use to improve your marketing strategies and how IBM Watson Analytics can help. 

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