How to Use Artificial Intelligence to Maximize Your Marketing

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​What are marketing leaders saying about artificial intelligence
  • How are marketers using artificial intelligence today
  • Where will artificial intelligence impact your business

It seems artificial intelligence (AI) is making headlines across every industry these days, and marketing is no exception. In fact, AI is the leading technology where marketers expect the most growth over the next two years. Marketers anticipate AI use will grow by 53% — a much higher rate than any other tech types. As the new kid on the block, AI is attracting attention for its emerging and future marketing use cases. Internally, marketers view AI as a means of creating more efficiency in their operations. For customers, most marketers see it as a way to get more from their data and ramp up personalization without burdening their teams.

Join this webinar to hear what marketing leaders are saying about artificial intelligence, and learn how businesses plan to adopt this new, exciting technology.



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