How to Create the Ultimate Marketing Plan

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​Creating goals aligned to brand building, demand generation, and customer marketing
  • The four tenets of effective campaign themes
  • Building a tech stack to support your plan
  • Effective metrics for evaluating marketing ROI, and developing reports that “Wow”

Not sure where to start with your marketing plan? As marketers, we often find ourselves on the dreaded execution treadmill. Running from campaign to campaign and tactic to tactic without understanding the impact we’re having on the bottom line. A high-performance marketing plan can help you understand how your programs are doing, tie them back to revenue, and show you where you should be prioritizing your time.

Get started on your plan today with this six-step blueprint for developing a high-performance marketing plan that build brand, drives demand, and expands relationships with customers.

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