How To Build An Engagement Driven Demand Generation Strategy In 2017

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​How to move from passive to active marketing
  • Examples of engagement-based tactics
  • How to leverage behavioral data to find your best leads

With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornstein for “How to Build an Engagement-Driven Demand Generation Strategy in 2017”, where you will learn marketing techniques to drive prospect engagement and drive pipeline.

In this digital age, how you interact with your prospects will determine the success of your marketing. Attend this session and learn how to increase engagement to drive pipeline.


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