How Smart Companies Deliver Social Monetization Through Digital

 
Key Takeaways

 

 
    • How others save money with social
    • How to integrate social and marketing
    • Use social to answer if marketing is global or local

    You already know how consumers today control the dialogue around your brand – and how important it is for Marketing, PR and Customer Care to collaborate to both protect and grow that brand. But how do you keep track of the action across Twitter, Facebook, Instagram and You Tube? How do you know who is happy, who is recommending you and who is mad as Hell?  How do you know what the list of needs and wants are? And what do you do about it in your integrated marketing efforts – now, and not a week from now? ​​​​​​​​​​​
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