How Retailers are Transforming the Way They Engage Shoppers

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

Learn about four key areas of focus- Strategy, Customer, Technology and Operations​

Retail marketers are increasingly looking to know their shopper, personalize each interaction based on their behavior, and engage with them on their channel of choice. While this is a common focus, knowing where to start can be a challenge. 

Retail experts from Salesforce will share their insights from years of experience helping companies of all sizes kick-start their digital transformation. You'll learn about four key areas of focus - Strategy, Customer, Technology and Operations - and how these, along with assessing your digital maturity, can provide you with a launchpad for making data-driven decisions to transform your shopper experience.​

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