How Allure Used Geo-fencing to Measure Purchase Behavior

 
Date: On Demand CST

Presented by: American Marketing Association
 
 

Key Takeaways

  • Prove the impact of Allure “Best of Beauty Awards” seals on consumer purchase
  • Techniques for Designing Mobile Questionnaires
  • How Capturing Rich Media is Important to Survey Campaign Success         
  • How to Analyze Geographic Data to Understand Consumer Spending Patterns




Connecting with consumers in-store during the path to purchase can yield insightful data about a brand’s products and packaging. 

Learn about a location-triggered mobile study of women nationwide that tracks the impact of special aisle displays promoting award-winning beauty products in a major drug store. 

Discover how these efforts influenced their purchasing decisions.​


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