How Experience Marketing is Becoming a Reality

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​The latest best-practices around persona and journey map building
  • The reasons why Sitecore Experience Analytics makes customer intelligence more contextual and actionable
  • How Sitecore Profiling, Personalization, and Experience Optimization work together to revolutionize digital marketing


This webinar will walk through the process of overhauling an organization’s online presence, from start to finish, highlighting the planning and execution as well as the road bumps that were overcome.
Register today to see real-world examples of how planning efforts for Experience Marketing came to fruition, allowing Samaritan Health Services to have accessible data that could be acted upon for the implementation of personalization, AB Testing, and profiling efforts.

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