How AAA Altered Targeted Marketing and Improved Their Response Rate by 10 Percent

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • Learn how marketers can easily cleanse and blend data to prepare for any analysis.
  • Go the next step and build a model in a drag-and-drop, code-free/code-friendly environment.
  • Geotarget specific members for an effective digital ads campaign.

AAA proved that a small team can make a significant impact in savings. Join this webinar to learn how they use predictive analysis to geo-target members who are more likely to be active, then serve them highly effective digital ads – improving the response rate by 10 percent and reducing costs.

In this session, Paul Eykamp, Data Scientist and Strategist for AAA Northern California, will demonstrate how, with the Alteryx platform, marketers can:

  • Easily access digital campaign data wherever it sits, then cleanse and blend it together to prepare for any analysis, including predictive modeling 

  • Build a model, such as a Response Model or Decision Tree, in a drag-and-drop, code-free environment, to understand who your best customers are and what media outlets work best to target them

  • Take your analytics process one step further by geo-targeting specific members to then serve highly effective ads to those populations

  • Register for this webinar and learn how to get your data ready for predictive analytics, improve your direct mail campaigns, increase your efficiency, and save your organization money.​

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