High Velocity Marketing At Scale: How Ticketmaster Optimizes in Real-Time

 
Date: On Demand CST

Presented by: American Marketing Association
 
 

Key Takeaways
  • ​Why agile data integration and unification is key to always-on optimization
  • How the right KPIs, dashboards and drill downs enable optimization to scale
  • How first-party customer data powers better campaign performance and customer experience

Getting your marketing analytics to move at the speed of your customers is no easy task. Marketing’s data-driven mandate is only gaining traction, and executives are increasingly looking to marketing to prove impact and ROI in shorter and shorter cycles.

In this webinar, learn how Ticketmaster is leading the way with high velocity marketing campaigns across all their events. They’ll share how data integration is key to a well-oiled, 24/7 marketing machine, and how robust analytics helps power rapid optimization across campaigns, channels, and geographies.

You’ll learn their story of transformation and the best practices for implementing real-time marketing performance optimization.


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