GDPR Roadmap for Marketers: Getting your Organization Primed for Compliance

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​A primer on the GDPR and what you need to know about the regulation

  • The absolute "must do's" for marketers with EU-based customers

  • How GDPR will impact all facets of digital marketing and what to do about it
  • Changes you need to make before you can collect, manage, store & process customer data, whether it's offline or online

Few marketers are truly prepared for the General Data Protection Regulation (GDPR) - an aggressive new set of regulations that applies to all organizations, in any location, processing the personal data of a European Union (EU) subject.

The GDPR will have a significant impact on marketers and comes with steep fines - up to 4% of global revenues - once enforcement begins on May 25, 2018.

Join the CEOs of Cardinal Path and Lytics as they decode the regulation and tell you what you need to know as marketers, to prepare for this new enforcement regime but also turn this into an opportunity that will help you be more successful in your marketing efforts.

The webinar will conclude with a 10-point action plan that covers the people, process and technology required to comply with GDPR.
Walk away armed with information and a plan on how to move forward and address this sweeping new data regulation ahead of its enforcement date!

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