From Personalization To Individualization: Three Keys to Unlocking the Power

 
Date: 10/26/2018 12:00 PM CST

Presented by: American Marketing Association
 
 

Key Takeaways

  • The state of personalization today and how it’s set to evolve in the near future
  • Three key factors that are critical to keeping up with these evolving trends
  • Techniques you can apply to take personalization to the individual level
  • Real-life use cases and successful examples of individualization​


Old-school personalization won’t cut it anymore. A ‘Hi Sue’ or a pop-up for an item purchased last week doesn’t drive conversion. Today’s self-focused customers expect highly individualized interactions specific to their needs and current with their circumstances regardless of the channel they choose, the time of day, or where they happen to be.

This webcast is for marketers who want to realize the promises of individualization.​


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