Featured Replay: The Global Digital Conversation: How international brands manage customer engagement

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • Gain insightful marketing strategies drawn from a research study "The Global Digital Conversation."

  • Distinguish between the difference of being an organization that leads or one that follows. 

Have you ever wondered about the consistency of the technologies and processes used across global organizations?

"The Global Digital Conversation”, a research study conducted by Econsultancy in association with Lionbridge, explores how brands tell stories and engage with customers across borders and languages. It asks questions about the strategies, tools and processes necessary to balance overarching marketing priorities with local relevance. This presentation opens the previously closed door and gives you a clear understanding of how leaders are structuring their digital marketing strategies.

Based on a survey of more than 325 international marketing organizations, this study focuses on the key differences between organizations leading the way, and those that follow. The behavior of the top performing segment of respondents – dubbed leaders in the report - is used in contrast with the rest of the sample for insight and guidance. Register today!

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