Featured Replay: 3 Ways Social Media Analytics Can Uncover Hidden Facts About Your Business

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​Identify key conversation networks that impact your brands.
  • Locate author segments that provide a look into your customers.
  • Mark your calendar and prepare to attend a lively and interesting session.

Social media can seem like random chatter, but it is rich with opportunity.

Thanks in part to social media, today’s customers are able to make faster, more-informed decisions about your products and services. In addition, what they express in social media can indirectly shape markets and industries like never before.

So, understanding the social sentiment tied to your business shouldn’t be a burden on your time or resources. But with so much social data at your fingertips, where do you start to set yourself apart from your competitors? Or more importantly, get to know your customers better?

Join Product Manager Allison Smith Castelot and Product Marketing Manager Stephen Archut as they cover three ways to turn chatter into business opportunities.

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