Face the F Word: How to Understand and Fight Fraud

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • Understand the different types of fraud and low-quality traffic
  • Learn the impact fraud has on the entire ecosystem, with differing perspectives from marketers, ad networks and agencies
  • Find out each of these parties deal with identifying and minimizing fraud
  • See how fraud and traffic quality changed in the past 18 months and know what to expect in the future


Fraud can have a huge impact on business — causing you potential missed revenue, tarnished relationships and lost opportunities to attract the right users. Add to that the lost time you spend sifting through the mess.

If you’re struggling with fraud, you’re not the only one. Everyone in mobile marketing is wrestling with figuring out just how legitimate their click traffic is. “Fraud” is the word on the tip of every growth marketer's tongue.

In TUNE’s upcoming FREE webinar, we’ll break down how marketers, agencies and networks are detecting fraud. Plus, we’ll look at the impact fraud can have and what actions you can take to fight it.

They say the best way to fight an enemy is to get to know them first.


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