Extracting Real Value from Social Media with Analytics: It's More Than Just Listening

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Key Takeaways
  • ​Capture unstructured data, including text and emoticons, and transform it into actionable insight via text analytics and sentiment analysis

  • Incorporate social media data with other data types, including survey research, demographics and transactional detail, to achieve a 360-degree view of your customers and anticipate what they are likely to do next

  • Get started, including a social media analytics framework to assess where you are today and how to progress to the next step, with real-stories of organizations that have taken the journey from "just listening" to gaining true ROI

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