Email Marketing in 2017: Trends, Data and Best Practices

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • Important strategic goals for a successful email marketing strategy 
  • Barriers to a successful email marketing campaign
  • The most effective email personalization tactics
  • Which resources marketers use to execute their email strategy
  • How to avoid the spam folder
  • And more!​

With the holidays behind us, it’s time for organizations to start planning their email marketing programs for the new year. But before you set your 2017 plans in motion, evaluate 2016’s email strategies and bring the effective tactics into the new year, and toss the bad ones out like New Years' resolutions.

In this webinar, Return Path will see what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. This webinar will also look at how deliverability is changing in 2017, as well as new tactics for marketers to optimize their emails.

Build Your Skills! 

Learn to lead your marketing organization’s planning process to maximize success! Join esteemed instructor Professor Greg Marshall of Rollins College in the latest installment of the AMA’s live training series. Get details and register today!

Check out more information on all upcoming In Person Trainings here. 

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