Do Looks Matter When it Comes to Your Data? How Data Visualization Techniques Can Work for You

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • Understand if there is a benefit to investing more time in visual data output.
  • See if presenting your findings in a more appealing visual format impacts the perception of your work.
  • Learn how designing a questionnaire as a role-playing exercise engages B2B participants.

Lately, data visualization has been a hot topic in MRX. What actual evidence have we seen that indicates we should be adding visuals to our own deliverables for our clients/superiors?  

This study will help us determine whether data visualizations are necessary when delivering results. Are basic graphs enough, or will a graphic designer need to spice up your report?  

This presentation will also highlight some questionnaire design tips based on feedback from the B2B participants who took part in this study. Is it necessary to add more visuals to your results when you are sharing them with your superior or your client?  Find out the answer and more in this compelling session.​

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