Digital Transformation: Devastating or Beneficial for your Business?

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​Understand why changing customer habits mean your sector is not immune from disruption
  • Have a clear picture of what digital transformation is and what it means for your company
  • Be able to avoid the common mistakes of companies embarking on digital transformation
  • See how digital initiatives involve a different approach to other business projects
  • Have a series of steps to begin your journey

We have all seen the devastation the digital transformation brought to many sectors. Iconic giants like Blockbuster and Kodak that once seemed untouchable were forced out of business by new digitally savvy competitors.

But surely that couldn't happen in your industry, right?

Think again. Join digital transformation expert, Paul Boag, for this free webinar. He’ll explain why no sector is free from digital disruption and outline how your organization can adapt to the new business reality.


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