Defining Brand Leadership in the Digital Age

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​Identify how to use on the ground data insights to adapt to the changing culture of brands.
  • Explore relevant case studies and interviews detailing brand leadership.

In today’s open, social and increasingly values-driven marketplace, disruption has shifted from technological to social to personal. People of every social strata and in almost every nation are gaining in the power that comes with knowledge. This is also true for brands. So, how can brand leaders adapt to this rapid pace of change?

In The Impact Project webinar, Deloitte’s Senior Managing Director of Global Brand, Amy Fuller, takes us inside the mind of the modern brand leader through interviews and on-the-ground insights backed in data. She’ll explore how leadership brands are built in the twenty-first century and provide insights into how to future-ready your brand.


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