"Dancing with Robots - The Future of AI in Marketing"

Date: 12/12/2018 12:00 PM CST

Presented by: American Marketing Association

Key Takeaways

​How fast-moving developments will transform marketing internally and externally. ​

​​​AI is likely to make enormous impacts in the world of marketing — in the ways we reach people, how we manage relationships with them, and what the day-to-day work of the marketing professional looks like. This webinar will explore those changes, how fast-moving developments  - from AI functionality in marketing SAAS offerings down to being embedded in individual devices - will transform marketing internally and externally. 

Futurist Stowe Boyd will discuss how this will allow marketers to break free of the mundane and finally put an end to expensive and ineffective generic marketing. Automated segment analysis, personalized product recommendations, and even AI-generated content will create truly “personalized” engagements. At scale. 

But marketers will need to learn to “dance with the robots” in a world increasingly relying on AI and machine learning, and in a marketplace teeming with digital consumers. That puts a real burden on marketers -- and business leaders -- to invest, as soon as possible, to gain the right skills and tools to lay the groundwork for AI's future in marketing… which is the future of marketing.​

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.