"Buzzword - an item of jargon, fashionable at a particular time.”
Name-dropping 'journeys' and 'engagement’ has become the fashion. But when do these “buzzwords” stop being misappropriated jargon?
Only by realizing that a customer journey isn’t a static process and by acknowledging that the customer is in charge do they become fit for purpose.
In this session we’ll debunk customer journey myths, introduce the customer-managed journey concept and look at who’s doing it right.