Customer Experience is The New Competitive Differentiator

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • Customers will remember the experience they have with a brand much longer than the price they paid.

  • Customer expectations have changed, and businesses need to get to the future before their customers and welcome them when they arrive.

  • Experiences must be connected, personalized, and fast in order to win with today’s customers. Data, AI, and smart interfaces can transform CX today.

All businesses want to grow sales beyond their initial client bases. The most important factor: a positive customer experience. It’s critical to a company’s brand and, ultimately, its bottom line. But old ways of engaging are failing — with the proliferation of technology and devices, the customer is smarter and more powerful. They now decide when and how they want to interact. Macro trends such as social, mobile, cloud, big data and IoT are forging a new era of engagement and consumers are ultimately far more disruptive than the technology itself. How will you help your customers — and your own firm — connect?

Salesforce Global Customer Growth and Innovation Evangelist and Growth IQ author, Tiffani Bova, will address how companies of all sizes can create new business practices that leverage technology to strengthen customer relationships and accelerate sales and growth. Attendees will hear actionable takeaways on how to create a customer-centric business and long-lasting brand loyalty.​

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.