Customer Experience- Roadmap to 2020

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​The explosion of digital, the empowered customer and the acceleration of innovation are having a profound impact on customer expectations.
  • How companies can adapt: Enlightened by what the future has in store, many companies are already laying the foundation for 2020.
  • How to capitalize on the customer revolution: Enlightened companies must view the customer experience as a strategic initiative by aligning the right resources and focusing on the right metrics.

What will your customers expect in 2020? Recent research shows what we all know – customer expectations are soaring. The question is, “Are you prepared?”

Join us for this webcast to learn about Customers 2020 – an insightful, thought-provoking study that focuses on B-to-B customers of the future. We’ll feature a summary of the findings and provide advice to help marketers and customer experience professionals chart their customer experience strategies into the next decade.

Bonus! In addition to hearing a summary, webcast attendees will be able to download a complimentary copy of the 38-page report, Customers 2020. What’s more, you’ll be invited to participate in the next phase of our research and will receive a complimentary copy of our next report when it comes out in September.


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