Converting More Customers: How to Effectively Scale Digital Marketing for Multi-Location Brands

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​How to reach high-purchase-intent consumers online and convert them offline at one of your business locations
  • How to effectively balance paid, owned and earned media to maximize awareness and reach for your business locations online
  • How to prioritize key regions and markets when determining how to allocate resources and marketing budget

If your brand is a franchise system or multi-location business that has a large brick-and-mortar footprint, scaling local digital marketing campaigns requires a delicate balance of managing national strategies to promote and protect the overall brand, and localized marketing programs that assist in driving customers to your business locations.

In order to maximize your budget and drive as many relevant customer conversions as possible (both online and offline), it’s important to execute digital campaigns that ensure consistency at the brand level, and consumer engagement at the local level. This webinar will cover strategies and tactics that provide insight into how franchise systems and multi-location brands can leverage different digital channels and platforms to drive more local visits and conversions for their business locations.


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