Content Marketing & Compliance: How to work with your legal team to streamline content approval processes.

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • Getting the go-ahead from your compliance team is key to successful content marketing

When a brand publishes a story, the process usually goes something like this:

Marketing teams edit for voice, style, and compliance with industry regulations, licensing, avoiding slander, etc. → a lawyer reads the story, notifies the preceding stages which elements are noncompliant, and requests revisions → the writer, artist, editor, and marketing teams make revisions and resubmit → repeat until compliance is satisfied.

While it’s true that the nature of brand publishing sets a higher bar for compliance and introduces some complexities that media companies do not encounter, those companies also benefit from having well-established compliance structures in place. There’s no reason brand publishers can’t improve the process.

This webinar explores how.

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