Confident Decision Making Through Scenario Planning

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • Scenario planning can enable leaders to make better decisions.
  • Scenario planning is a critical element of Integrated Business Planning.


During this webinar, Oliver Wight’s Timm Reiher will present three case examples of how executives use scenario planning to make more confident decisions. Each case example is based on an actual client experience.

Join this one-hour webinar to learn:

  • How scenario planning liberates decision making at the leadership level.

  • The importance of creating scenarios based on a number of business variables projected at a future point in time.

  • How scenarios make it easy for executives to grasp the implications of any potential decision.

  • How scenario planning is a key element of Integrated Business Planning.

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