Bring your Brand to Life: Modern Marketing Tactics that Drive Enrollments

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • What actions your prospective students are taking online
  • How do determine which digital strategies work for your institution 
  • How to spot and correct gaps in your integrated marketing strategy
  • How to digitally engage students, even when they are not online
  • How to create a seamless online to offline student experience

More than half of today’s students start their research online once they decide to continue their education, but according to a recent study from G/O Digital, a campus visit is one of the most important factors in their decision making process. In order to connect with students in the digital space and bring them on-campus, it’s critical to integrate your online and offline marketing strategies and create a memorable experience along the way. This can ensure your campus is top of mind when they decide where to enroll. 

In this webinar,  Anode, an interactive design studio, and G/O Digital, a full-service digital marketing company, will share what the online & offline journey looks like for your digital-savvy students, what digital techniques you should be using based on your students’ actions and how to bridge any gaps in your integrated marketing strategy to drive more enrollments.

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