Beyond Conversion: How to Harness Digital Body Language

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​Leveraging new data sets and viewing your digital properties through the lens of the customer
  • Uncovering the customer behavior patterns that result in black holes and lost revenues
  • Segmenting audiences by their mindset and intent, not just by past purchase history
  • Building an experience-first, data-led culture within your organizations

The fact that conversion rate has remained static at 3% for 20 years should be an indicator that the focus for e-commerce metrics is on the wrong thing. Shouldn’t KPIs have evolved in the same way as digital channels, customer behavior, shopping trends and habits?

Businesses keep measuring conversion because it’s easy; it’s a straightforward metric that is simple to determine, but in fact conversion tells us very little about our customers’ true digital experience.

Discover why big brands are leveraging digital body language to deliver superior experience.

Join Clicktale CMO Geoff Galat as he explores why brands such as Adobe, Adidas, Avis, Jansport, Microsoft and RBS are utilizing digital interaction data from multiple channels to deliver better customer experiences and uncover huge ROI.


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