Capturing the attention of customers and prospects has become increasingly challenging in the fast-paced world of digital marketing. A recent study by the Aberdeen Group found that 70% of marketers use as many as seven different channels – including social media, email, and websites - as part of their marketing campaigns. With so many ways to communicate, it can be hard to know where to start.
The question is not whether to employ digital multi-channel marketing but how to take advantage of all that it offers.
Join us for tips and best practices for implementing an effective multi-channel strategy. Learn how to:
- Develop a strategy to optimize customer and prospect engagement at every touch point.
- Target the right audience at the right time with relevant content.
- Accurately determine what target markets will best react to your messaging.