Best Practices for a Successful Digital Multi-Channel Strategy

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • Drive results with an effective multi-channel strategy
  • Must have components of a successful multi-channel strategy
  • Leverage the multi-channel strategy to ensure message consistency and boost conversions

 Capturing the attention of customers and prospects has become increasingly challenging in the fast-paced world of digital marketing. A recent study by the Aberdeen Group found that 70% of marketers use as many as seven different channels – including social media, email, and websites - as part of their marketing campaigns. With so many ways to communicate, it can be hard to know where to start.

The question is not whether to employ digital multi-channel marketing but how to take advantage of all that it offers.

Join us for tips and best practices for implementing an effective multi-channel strategy.  Learn how to:

  • ​Develop a strategy to optimize customer and prospect engagement at every touch point.
  • Target the right audience at the right time with relevant content.
  • Accurately determine what target markets will best react to your messaging. 

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