As the rapid shift to customer-centricity continues, aligning with the customer journey trumps business as usual. What can you do to make every stage of the customer journey meaningful and memorable? How will you balance offline and online customer messages and interactions?
Attend this webinar as we dive deeply into these questions. You’ll hear from Chip Coyle, Infor CMO and Lisa Nirell, Chief Energy Officer of EnergizeGrowth, two industry experts on how to optimize the customer journey.
Here’s what you’ll learn:
•Customer journey basics: good, bad, and ugly
•The 5 essential stages of every customer journey
•Why “getting personal” with your customers and prospects isn’t enough to win market share
•How to help your customers escape the “message maelstrom”
•How to measure ROI of your customer experience initiative
•Pragmatic tips and examples to help you align teams around the customer journey