Are You Talking To Me? 5 Tips To Create A Tailored Customer Journey

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​Why the shift to customer-centricity is critical and how sticking with the status quo of traditional business practices simply isn’t going to cut it.
  • How you can align and drive operational efficiencies across all departments, resulting in optimal strategy execution and consistent customer experiences that will increase customer and brand loyalty. 
  • What the key influences are for the customer throughout each phase of the customer journey - from engaging, to nurturing, and ultimately to conversion.​​​

As the rapid shift to customer-centricity continues, aligning with the customer journey trumps business as usual. What can you do to make every stage of the customer journey meaningful and memorable? How will you balance offline and online customer messages and interactions?

Attend this highy rated webinar as we dive deeply into these questions. You’ll hear from Chip Coyle, Infor CMO and Lisa Nirell, Chief Energy Officer of EnergizeGrowth, two industry experts on how to  optimize the customer journey. 

Here’s what you’ll learn:

  • Customer journey basics:  good, bad, and ugly
  • The 5 essential stages of every customer journey
  • Why “getting personal” with your customers and prospects isn’t enough to win market share
  • How to help your customers escape the “message maelstrom”
  • How to measure ROI of your customer  experience initiative
  • Pragmatic tips and examples to help you align teams around the customer journey

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